RooMXMatez TM: THE POWER OF DUOS

THE POWER OF DUOS

By Unknown Saturday, April 11, 2015 MXM Style

Chinese stylish accessory brand JumpFromPaper is definitely one of the must-look-at design companies of the season. Their awesome ability of creating simple bags and accessories with a great sense of humor combines old school boldness and round-cornered shapes with extremely high appealing trends. In order to bring you back to your childhood memories this colorful Taiwan brand will surely mesmerize you with their wonderful capacity of making you smile and will persuade you to let your imagination run free!

Binding this wonderful detailed bags with great shots captured by the precise eye of Robert Ribič, Timi, Maja and Ana were this time photographed in an indoor location. More precisely the shooting took place at the United Nude store in Ljubljana. And right here it’s where the shoes portrayed and worn during the shoot came from.

Like all great stories «the United Nude story started with a broken heart». Galahad Clark, United Nude’s founder, is a seventh generation shoemaker from England who worked on production lines for Clark's shoes; studied Chinese and Anthropology at the University; and founded 'Students 4 Students International', a humanitarian organization project to benefit students in Africa. Creative Director and Co-founder of United Nude Rem D Koolhaas, nephew of the world known architect Rem Koolhaas, is a Dutch architect too.

«Rem’s attempt to get back the girl was made by downsizing architecture to its smallest and most vulnerable scale, that of a woman’s foot. While most romantic notions often prove foolish, what was hatched through romantic inspiration would go on to become a reality. Enter Galahad, the seventh generation of the quintessentially British shoe-making dynasty Clark’s. When Galahad first saw the ‘Möbius’ shoe model he was immediately convinced. With their unique talents and shared vision, Rem and Galahad created United Nude.».

Officially founded in 2003 with the Möbius shoe, «under Rem’s creative leadership United Nude has become the world’s top expert in technically advanced / architectural ladies footwear. Nine consecutive Haute Couture runway shoes with Iris Van Herpen, Lady Gaga’s Fame shoes and the Nova Shoe by Zaha Hadid are some of United Nude’s recent highlights. With over 10 years of experience in 3D printing, United Nude is now a regular collaborator with 3D printing market leader 3D Systems. United Nude has flagship stores in Amsterdam, London and New York, which have all been designed by Rem D.».

While being right in the middle of blooming colors’ season, stay tuned for more great things coming up on RooMXMatez.

«Spring is the time of plans and projects.» - Leo Tolstoy

Simone Bronzi

Creative Director of RooMXMatez TM