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WHERE THE JOURNEY IS THE DESTINATION

By Thursday, May 07, 2015

The Coachella Valley Music and Arts Festival is an annual music and arts festival held at the Empire Polo Club in Indio, California located in the Inland Empire's Coachella Valley in the Colorado Desert and it happens ever second and third weekend in April each year. The event features many musical genres, including rock, indie, hip hop, and EDM - electronic dance music, as well as art installations and sculptures which are simply outstanding. Across the grounds, several stages continuously host live music. The main stages are: Coachella Stage, Outdoor Theatre, Gobi Tent, Mojave Tent, and the Sahara Tent and plenty more added each year.

Coachella showcases popular and established musical artists, as well as emerging artists and reunited groups. Notable appearances in the past include: AC/DC, Amy Winehouse, Dr. Dre and Snoop Dogg, Prince, Paul McCartney, Arcade Fire, Wu-Tang Clan, The Killers, Radiohead, Daft Punk, Madonna, The Cure, Kanye West, Eminem, Gorillaz, The Black Keys, Rage Against the Machine, Beck, Nine Inch Nails, The Strokes, The White Stripes, Jay-Z, Beastie Boys, Muse, Red Hot Chili Peppers, and Foo Fighters. Also DJ Snake, Yellow Claw, Azealia Banks, Alesso, Martin Garrix, Hozier, David Guetta, Kaskade, Deadmau5, Drake, Florence and the Machine, The Weeknd, Clean Bandid, Axwell & Ingrosso, Nero and many more.

Coachella is one of the largest, most famous, and most profitable music festivals in the United States as well as in the whole wide world. In 2014, the festival tallied an aggregate attendance of 579,000 over six days and grossed a record-breaking $78.3 million.

Each year it attracts many people from all over the world who come just because of the location, arts and the line-up as well as the "Coachella Style". Which means that people spend money on clothes just for the festival as well as the brands create exclusive collections appropriate just for the same occasion. For example this year Coachella collaborated with one of the biggest fashion houses in the world, H&M. They made an exclusive collection which was sold out in selected H&M stores very soon after the day it started selling. Girls and guys decide to wear colors, jeans & many different materials. They decide to dress as they want. That's what I really like about this, because of this free spirit it became an actual fashion style.

Since I have not been at Coachella yet this information comes from social media and friends who told me about it all. Therefore Maja and I will attend the festival next Spring.

Timi Letonja
CEO & Founder of RooMXMatez TM

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

©RooMXMatez TM 2015

«Coachella isn't just about the music, it's about the euphoric atmosphere that you create by surrounding yourself with your friends. Ones journey through the three day experience makes you really appreciate nature, art, and allows you to discover yourself in a multitude of ways.» - Kyren Lynch, Fashion PR

«The most amazing experience of my Iife. Porter Robinson was amazing!» - AJ Ford, Fashion Photographer

«Coachella is one of the must go places especially as it is one of the almost all-genres festival that is visited by visitors from popular pop elite and visitors from all over the world. It can be compared to an out of the box festival - style fashion show in combination with newest top rate music.» - Maja Ceh, DJ GLIA & Co-Owner of RooMXMatez TM 

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