RooMXMatez TM: #HMBALMAINNATION

#HMBALMAINNATION

By Unknown Saturday, October 24, 2015 Luxury

H&M released the lookbook for its fall guest collaboration with the Parisian house of Balmain. A veritable bastion of French luxury, under the creative directorship of young Olivier Rousteing, Balmain has grown into a global pop-culture phenomenon.

«I want to talk to my generation: this is my main aim as a designer. H&M allows me the unique possibility of bringing everyone into the world of Balmain, get a piece of the dream and create a global #HMBalmaination: a movement of togetherness, fueled on a hashtag. The collaboration felt extremely natural to me: H&M is a brand that everybody connects to. It calls for unity, and I am all for it», says Olivier Rousteing.

«We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. With its mix of couture spirit and streetwear attitude, Balmain owns a unique style, at once opulent and direct, sensual and energetic. It is also closely linked to the show business and music worlds, which adds another element of surprise», says Ann-Sofie Johansson, Creative Advisor at H&M.

Available from November 5, in around 250 stores worldwide and online.

This is one of the most exciting things happening in retail this year, since Balmain is one of the most popular of all high end fashion houses in the industry at this very moment. That's why everyone who knows anything about it is quite excited and cannot wait for the release date to finally approach the collection.

This collection looks luxurious, classy yet super edgy and really detail oriented. I know I'll be happy if I'll get my chosen picks for occasions like prom and simple street wear.

The collaboration between Balmain was announced earlier this year and it's hitting the stores in just few weeks, while the show took place this Thursday in The Big Apple where we got the chance to see the full collection of clothing and all the accessories that will be available to be purchased in selected H&M stores around the world.

The price range is fantastic since the highest priced articles will go to 399 pounds and the lowest start at 25 pounds. Therefore anyone will have a chance to put a Balmain designed piece in their wardrobe. Here’s the full prices list.

Balmain designer Olivier Rousteing had teased fans with the promise of a nostalgic music revival at the reveal of his special H&M collection, but few expected the Backstreet Boys. The famed 90s boy band showed up to the Tuesday event and performed some of their classic hits, including “Larger than Life” and “I Want it That Way”. Not to mention, among the models walking the runway, big names like Gigi Hadid, Kendall Jenner, Adriana Ambrosio, Francisco Lachowski, Jourdan Dunn and Karlie Kloss graced the catwalk in New York.

Timotej Letonja - Simone Bronzi

CEO & Founder of RooMXMatez TM - Creative Director of RooMXMatez TM